Monday, December 15, 2008

More news about branding strategies

Scam victims: Finance giants count losses (CNN Money)

Mon, 15 Dec 2008 04:35:26 -0800
LONDON, England (CNN) -- Some of the biggest and best-known names in global finance are calculating they may have lost nearly $3 billion in an alleged $50 billion "pyramid scheme" that led to the arrest of a New York financier last week.